Gooding Funeral Services | Funeral Directors Leeds | About Us

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About Us

Gooding Funeral Services; Who We Are & Why We Care

About Gooding Funeral Services

Gooding Funeral Services is an independent, family-friendly, funeral home and is recommended by the Good Funeral Guide and by the Natural Death Centre. Located less than two and a half miles from Leeds City Centre; our central location allows families across the region, to receive a caring service that is easily accessible and convenient.

Still owned by the same family and with the founder's grandchildren now active in the profession, we are proud to have now had three generations working in our independent, family owned funeral firm.

Our family's historic ties to NHS health and social care means that we have help, supported and cared for generations Leeds people - from all walks of life, for well over 60 years.

We feel proud to carry the Gooding name.

We consider our work to be our vocation; we work within the funeral profession because we too have suffered loss and bereavement and we know the level of service that we expect to receive from a professional funeral provider.

Our funeral directors are either National Association of Funeral Directors and individual members of the British Institute of Funeral Directors. Our team is comprised mostly of Leeds locals - so we know our city like the back of our hand.

We are experts in DIY funeral support, direct cremation, simple, eco-friendly and traditional funerals and we're specialists in the facilitation of international funeral repatriation and as formally approved representatives we can

Call, contact or visit us today - we're here to support you.

call: 0113 210 7998

Contact Us

"Peter and his team were so kind, thoughtful and helpful in helping me to arrange my father's funeral. I cannot thank them enough.

A well run family firm with the personal touch."

Sandria Cruise



Our families place great store by the service they receive; we know, because they tell us so.

We value our clients; their opinion of us and of the service they receive, is of utmost importance. Our aim is to provide an exemplary service that is caring, inclusive, respectful and always exceeds our clients' expectations.

Thank you

Our Mission

We commit to providing families with meaningful and dignified end-of-life services by personalised, respectful and professional care that reflects our warmth and compassion.

We will offer appropriate and respectful guidance and support before, during and after bereavement as we strive to exceed the expectations of those we serve.

Areas We Cover

As funeral directors in Leeds, we continue to support bereaved families with loved ones in St James' Hospital and Leeds General Infirmary - as well as those of St. Gemma's and Wheatfields Hospices.

Our family-friendly service is often contacted to help private individuals and residential care homes around the city including; Adel, Armley, Chapel Allerton, Chapeltown, Gledhow, Harehills, Headingley, Horsforth, Hyde Park, Kirkstall, Little London, Meanwood, Moor Allerton, Moortown, Morley, Oakwood, Potternewton, Pudsey, Roundhay, Scott Hall, Seacroft, Shadwell and Wortley.

In addition to helping families across Leeds, Gooding Funeral Services helps families throughout the entire Yorkshire and the North.

Our Core Values

Respect & Dignity – We treat all people with empathy and compassion as we appreciate the trust families place in us. We will honour families as we honour our own.

Professionalism - We will provide expert advice, present options without obligation, and follow through with impeccable attention to detail. We will continuously improve our level of professionalism by implementing the best practices of the profession.

Trust - We are committed to being honest, dependable and reliable, by seeking feedback, listening attentively, and being open and supportive to others.

Integrity – We will hold ourselves to the highest ethical standards, showing honesty and fairness in all we do.

Community – We believe we are part of a wider community and it is our obligation to contribute to the fabric of that society by providing support, education and information.

Professional Pride

If you are thinking of purchasing a pre-paid funeral plan, arranging a funeral, or buying a cremation urn, ashes casket, memorial keepsake or memorial masonry or even if you need help with domestic or international repatriation; you will be given guidance, choice, quality and value with every service, every step of the way.

We are not bound by the constraints of a remote head office or large corporation, so you can be assured that you'll always receive greater choice and affordability across all of our funeral products and services.

By choosing us, you will receive a qualified and professional service that is backed up by two recognised trade organisations. You will also benefit from greater product variety, genuine market choice and real value for money.

Our Team

The Gooding Family

We are fortunate to have the founder's older grandchildren now attending to clients and facilitating funerals; taking Gooding Funeral Services into its third generation.

Each member of the Gooding team family is dedicated to their vocation and is invaluable to our company and to our clients. Put simply, we genuinely love what we do; we value and respect those with whom we work and those of whom we serve. We are:


  • Xina Gooding Broderick
  • Peter Broderick
  • Gay Gooding Kershaw

Xina is Chair Person for Leeds Bereavement Forum and a Steering Committee Member for Dying Matters Partnership, Leeds. Additionally, Xina is a recognised public speaker, member of the Professional Speaking Association, a certified Grief Recovery Specialist, is widely acknowledged as an inspirational funeral director and is a contributor on the Andrew Edwards Show, BBC Radio Leeds.

The first funeral Xina ever directed, was that of her own father - Hugh Gooding.

Peter is an Owner and Funeral Director of Gooding Funeral Services, a role he has possessed since 2012. As the Son-in-Law of the late Hugh Gooding; Peter has worked within the funeral industry since 2009, starting as a part-time funeral operative/driver. Peter is a hands on owner; working as our full time funeral director, funeral arranger and operations manager. With an eye for detail and a genuine commitment to his clients, Peter has always placed compassion, care and the individual, at the very heart of his role.

Peter holds the National Association of Funeral Directors (NAFD) Diploma in Funeral Arranging & Administration and, is a certified member of the British Institute of Funeral Directors (BIFD).

Gay is an Owner and Director of Gooding Funeral Services. As daughter of our founder Hugh Gooding; Gay heads up brand, marketing, public relations and business administration for the company. She manages marketing and business development, events, web and social media content.

Gay's professional background has included, retail banking, civil service, fine art and grammar school education. This framework has enabled her to bring her service and retail sector expertise to the business. Gay's experience in these varied sectors and organisations has solidified her belief in the importance of the client experience and satisfaction of service. The customer is key and Gay's development of the business ensures it remains central to our ethos.

Funeral Directors:

  • Peter Broderick
  • Xina Gooding Broderick
  • Joshua Sharry-Broderick
  • Sonia Hunjin

Funeral Arrangers:

  • Peter Broderick
  • Joshua Sharry-Broderick
  • Amanda Taylor
  • Sonia Hunjin

Funeral Service Arranger:

  • Amanda Taylor

Memorials and Funeral Plans:

  • Joshua Sharry-Broderick

Community Relations Managers:

  • Maggie Assenso


  • Amanda Taylor
  • Malachi Gooding

Funeral Operatives:

  • Ashley
  • Johnny
  • Colin
  • Joshua
  • Malachi

Our Founder

Hugh Gooding

Having lost his father at home in Harehills some 5 years earlier, it was the death of his mother Beryl at St Gemma's Hospice in 1998, which truly inspired Hugh Gooding to become a funeral director.

Hugh was a real local lad who had lived in Leeds for almost 60 years. He had moved with his mother as a very small child, to join his father here in in the early 1950's. He loved everything about his city and his knowledge of Leeds and the surrounding area was unrivalled.

Hugh spent almost 10 years training with both independent and corporate funeral firms including Co-operative Group and Dignity across the region before he went on to qualify as a funeral director. He launched Hugh Gooding Funeral Services in May 2007 and immediately became the first black funeral director, of independent status in the North of England and only one of two black funeral directors in the UK at the time.

Hugh’s ethos was to provide personalised, compassionate care and an excellent standard of service to everyone. A naturally likeable chap, Hugh fostered warmth with the professional relationships he developed and his genuine caring and friendly demeanour was always received favourably those fortunate enough to have met him.

Sadly, following a short illness in 2012, Hugh passed away. His memory and his work lives on.

Trade Associations

Trade Associations & Partnerships

Gooding Funeral Services has a proud industry association with the following businesses, trade associations and charities.

Our relationship with reputable organisations such as Digital Autopsy, Dying Matters Leeds, Federation of Small Business, Funeral Finance Limited, Funeral Guide, Golden Charter Funeral Plans, Good Funeral Guide, Leeds Bereavement Forum, National Association of Funeral Directors (NAFD) and the Natural Death Centre to bring you the very best in professional help, support and service possible.

Hugh Gooding Funeral Services Limited trading as Gooding Funeral Services, is an appointed representative of Golden Charter Limited trading as Golden Charter Funeral Plans, which is authorised and regulated by the Financial Conduct Authority (FRN:965279).

Trade Associations

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